Lead Generation and Sales Conversion

What is the course about and what will it cover?

here’s an updated outline:

1. Introduction to Lead Generation and Conversion

• Definition of lead generation and conversion
• Why lead generation and conversion are important for businesses
• The relationship between lead generation and conversion in the context of CRM systems

2. Understanding Your Target Audience

• How to define your target audience within the CRM
• Identifying pain points and needs of your target audience using Perfex modules such as the customer database and communication tools
• Creating buyer personas using data collected in CRM tool

3. Lead Generation Strategies

• Inbound marketing strategies that integrate with the CRM
• Outbound marketing strategies that can be tracked and managed in the CRM
• Using Perfex modules for social media marketing and content marketing
• Email marketing strategies using the email module in CRM
• Search engine optimization (SEO) strategies that can be tracked and managed in the Sofware
• Pay-per-click (PPC) advertising strategies that can be tracked and managed in the CRM

4. Lead Capture and Nurturing

• Creating lead magnets using quotes and proposals
• Landing page optimization using forms and templates
• Lead capture forms and workflows within the CRM
• Lead nurturing campaigns using email and communication tools
• Sales funnels and tracking progress within the CRM

5. Conversion Strategies

• Understanding the sales process within the CRM
• Creating a value proposition and managing it using proposals and contracts
• Conversion optimization techniques and A/B testing within the CRM
• Using data collected in Perfex to improve conversions

6. Measuring and Analyzing Results

• Setting goals and KPIs within the CRM
• Tools for tracking and analyzing data within the CRM
• How to interpret data and make informed decisions using reporting tools

7. Putting it All Together

• Creating a comprehensive lead generation and conversion plan within the CRM
• Implementing and optimizing your plan using modules and tools
• Tips for ongoing success with the CRM

* This course is delivered in bite sized lessons through your email. Please check your email regularly for updates!