Lead Generation and Sales Conversion

Lead generation and sales conversion

What is the course about and what will it cover?

here’s an updated outline:

  1. Introduction to Lead Generation and Conversion
  • Definition of lead generation and conversion
  • Why lead generation and conversion are important for businesses
  • The relationship between lead generation and conversion in the context of CRM systems
  1. Understanding Your Target Audience
  • How to define your target audience within the CRM
  • Identifying pain points and needs of your target audience using Perfex modules such as the customer database and communication tools
  • Creating buyer personas using data collected in CRM tool
  1. Lead Generation Strategies
  • Inbound marketing strategies that integrate with the CRM
  • Outbound marketing strategies that can be tracked and managed in the CRM
  • Using Perfex modules for social media marketing and content marketing
  • Email marketing strategies using the email module in CRM
  • Search engine optimization (SEO) strategies that can be tracked and managed in the Sofware
  • Pay-per-click (PPC) advertising strategies that can be tracked and managed in the CRM
  1. Lead Capture and Nurturing
  • Creating lead magnets using quotes and proposals
  • Landing page optimization using forms and templates
  • Lead capture forms and workflows within the CRM
  • Lead nurturing campaigns using email and communication tools
  • Sales funnels and tracking progress within the CRM
  1. Conversion Strategies
  • Understanding the sales process within the CRM
  • Creating a value proposition and managing it using proposals and contracts
  • Conversion optimization techniques and A/B testing within the CRM
  • Using data collected in Perfex to improve conversions
  1. Measuring and Analyzing Results
  • Setting goals and KPIs within the CRM
  • Tools for tracking and analyzing data within the CRM
  • How to interpret data and make informed decisions using reporting tools
  1. Putting it All Together
  • Creating a comprehensive lead generation and conversion plan within the CRM
  • Implementing and optimizing your plan using modules and tools
  • Tips for ongoing success with the CRM

* This course is delivered in bite sized lessons through your email. Please check your email regularly for updates!

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