Lead Generation and Sales Conversion
What is the course about and what will it cover?
here’s an updated outline:
- Introduction to Lead Generation and Conversion
- Definition of lead generation and conversion
- Why lead generation and conversion are important for businesses
- The relationship between lead generation and conversion in the context of CRM systems
- Understanding Your Target Audience
- How to define your target audience within the CRM
- Identifying pain points and needs of your target audience using Perfex modules such as the customer database and communication tools
- Creating buyer personas using data collected in CRM tool
- Lead Generation Strategies
- Inbound marketing strategies that integrate with the CRM
- Outbound marketing strategies that can be tracked and managed in the CRM
- Using Perfex modules for social media marketing and content marketing
- Email marketing strategies using the email module in CRM
- Search engine optimization (SEO) strategies that can be tracked and managed in the Sofware
- Pay-per-click (PPC) advertising strategies that can be tracked and managed in the CRM
- Lead Capture and Nurturing
- Creating lead magnets using quotes and proposals
- Landing page optimization using forms and templates
- Lead capture forms and workflows within the CRM
- Lead nurturing campaigns using email and communication tools
- Sales funnels and tracking progress within the CRM
- Conversion Strategies
- Understanding the sales process within the CRM
- Creating a value proposition and managing it using proposals and contracts
- Conversion optimization techniques and A/B testing within the CRM
- Using data collected in Perfex to improve conversions
- Measuring and Analyzing Results
- Setting goals and KPIs within the CRM
- Tools for tracking and analyzing data within the CRM
- How to interpret data and make informed decisions using reporting tools
- Putting it All Together
- Creating a comprehensive lead generation and conversion plan within the CRM
- Implementing and optimizing your plan using modules and tools
- Tips for ongoing success with the CRM
* This course is delivered in bite sized lessons through your email. Please check your email regularly for updates!
